This ad, which has some nice edits that work really well with the music, is essentially a long hurrah for Canada. It checks all the lifestyle & diversity boxes and then some. We meet wheelchair dancers, surfers, weight lifters, Sikh's, Muslims, kids, tai-chi practitioners and many more. In between this, we see shots of Canada in winter, in rain, in forests, in sunshine. The free hugs kids and everyone else seen in this ad can also be seen on the website Chevrolet.ca "Canadian Dream", where we're treated to short clips from the Newcomer Kitchen in Toronto, which helps Syrian refugees, and the dance program for wheelchair-bound people in Montreal. A car company on a road trip, how novel.

Client: Chevrolet
Title: “The Canadian Dream”
Agency: Commonwealth//McCann Canada
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Art Directors: Nick Noh, Erikson Melton, Paisley McCrory, Li Cai Copywriter: Binoy Zuarte, Osman Rahmani
Strategist: Mary Chambers
Account Team: Calvin Daniels, Mark Dicks, Scott Milson, Daniel Ehman, Tommy Chan, Stephanie Conley
Agency Producers: Sarah Michener, Emily McKay

Director: Co.Lab
Production Company: Soft Citizen
Executive Producers: Eva Preger, Link York
Head of Production: Rob Burns
Line Producer: Kelly King
Director of Photography: Norm Li
Post Production: Saints
Editor: Danica Pardo
Fort York VFX

Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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