Sittin' beach side at a bar, Carl Hardee Sr. (Chip Heston, because I don't think it's possible for 72andSunny to make an ad without a celebrity of some kind) lets a lady know that a man without a purpose is like a ship lost at sea. Kind of like a campaign that loses its way, never to return. Carl Jr. pipes up at the end to make a dumb comment. Something, something chicken, no antibiotics. Unless you read the legal line where it says that only refers to their chicken breasts and the rest of the sandwich components are garbage. Kind of like the way their "all natural" burger patty is the only thing natural about the burger as the bun is complete garbage, the pickle chips contain high fructose corn syrup as does the ketchup. Carl's Jr and Sr should be ashamed of their b.s. but what did you expect from a brand that only just recently stopped selling its burgers with T&A?

Client: Carl's Jr
Agency: 72andSunny

Commercials: 
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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