Bwin is a sportsbooking brand. To capture the feeling of high-octane betting, they created a high-octane spot with two black and yellow cars racing each other to the finish-- except not quite. Because you, the viewer, are prompted to bet on who will win. Directed by Nima Nourizadeh, who also directed Project X, the 2015 movie American Ultra as well as a bunch of music videos and the adidas Originals house party spots. Nice soundtrack to this one and it's certainly exciting to watch the stunts. I'm sure they picked a winner by now, but I can't be arsed to find out who. I'm not into betting on commercials.
AGENCY: BBH Sport
ECD Ewan Paterson
Creative Director’s Matt Moreland¨ Chris Clarke and Paul Silburn
Executive Producer Charlie Gatsky
Agency Producer Nicole Southey
Assistant Producer Nnena Nwakodo
Account Director Patrick Farrall
Account Manager Louise Bodily
PRODUCTION
Production Company Iconoclast
Director Nima Nourizadeh
Executive Producer Carine Harris
Producer Suza Horvat
Cinematographer Barry Ackroyd
Stunt Coordinator Gary Powell
Service Company Living Films
Service Co Producer Fred Turchetti and Chris Lowenstein
EDIT
Company Final Cut
Editor Dan Sherwen
Editor’s Assistant Leila Gaabi
Producer Frankie Elster
POST
Company Glassworks
Executive Producer Hector Mcleod and Duncan Buxton
Producer Joe Billington
Production Assistant Jack Wood
Grade Daniel de Vue
Lead 2D Ben East and Duncan Malcolm
Lead 3D Sebastian Mayer
SOUND
Sound Studio Factory
Sound Engineer Phil Bolland
Producer Lisette Nice
MUSIC
Track New Year’s Eve
Performed by Dengue Fever
Published by Troll Under the Bridge/I Armed Crab Publishing/Chhom Chimney/Noon Key
Music/Foolish Mortal Publishing/Swop Songs
Arranged by Holtzman/Holtzman/Chhom/Ralicke/Smith/Williams
Administered for the
world by Annie Reed Music Ltd (PRS)
Hmm...nice clip, but it does fark all for bwin as a betting brand.
Black and Yellow being Justice and Crime - not *exactly* the two mofos you want in the room when discussing the gambling, gaming, wagering and more.
And who will care to visit the site to find out who makes out like a bandit, when the characters are hardly synonymous with the Euro target markets for bwin? They're a bunch of Old Boy wannabes.
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