I'm not sure what to say about this, but the Bud Light fans now have a Bud Knight. Who is he? He's the guy who goes on a beer run, of course. Straight through a battlefield. This ad works best if you saw the start of trilogy which began on Christmas day. Which is a pretty big "if".

Ad agency: Wieden & Kennedy

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.