Great re-positioning for Barbie. Instead of focusing on the stupid superficial stuff like looks, BBDO gets to the importance of play which is this: play unleashes our imagination. When we play, we imagine we can be anything. Also true when playing with Barbie.

Maybe you need to have a daughter to really get it, but unless you're one of those rabid no-fun types, I have to say, executionally, this spot is charming. The girl on the field actually said "Knees up like a unicorn." How could you not love that?

Client: Barbie Agency: BBDO San Francisco Chief Creative Officer, Worldwide: David Lubars Executive Creative Director: Matt Miller Executive Creative Director: Steve Rutter Sr. Copywriter: Adam Balogh Sr. Art Director: Jason Moussalli Executive Producer: Patti Bott Senior Producer: Lisa Christman Production Company: Slim Pictures Inc. Director: Karen Cunningham Director of Photography: Jeff Cutter Executive Producer: Tom Weissferdt Line Producer: Suzie Greene Tedesco Music House: De Wolfe Music Edit / Visual Effects House: No6 Editor: Andrea MacArthur Executive Producer: Crissy de Simone Post Producer: Yole Barrera Flame Artist: Verdi Sevenhuysen Colorist: Bob Festa at Company 3 Andrew Know Music Productions