Observe the domesticated human family in their natural habitat, so the Nature Show voice over tells us. Their species has a backyard. But note one of them is about to burn a pile of debris that is too tall and could prevent a forest fire Smokey shows up to instruct them. Check which way the wind is blowing. And make a smaller pile to burn. Of course the married couple are blaming each other for it. But lets be clear here-- Smokey doesn't do first bumps. He's keeping his eyes on you, though. Oh yes, he is.
Client
Michele Hillman Ad Council – Head of Campaign Development
Amy Gibson-Grant Ad Council – VP Campaign Development
Allyse Depenbrock Ad Council – Campaign Director
Conor Toomey Ad Council – Assistant Campaign Manager
Gwen Beavans USFS – National Wildfire Prevention Program Manager
Barb Geringer-Franier USFS – Fire Prevention, Mitigation & Education Program Manager
FCB West
Karin Onsager-Birch Chief Creative Officer
Mike Long SVP, Group Creative Director
Drew Meiser Art Director
Frank Fusco Copywriter
Arlene Bae SVP, Group Management Director
Nissa Gutierrez Account Supervisor
Casey Leong Assistant Account Executive
Bill Spangler Senior Producer
Agnes Bussey Art Buyer
Ryan Hausberger Senior Planner
Production
Hungry Man Production Company
Dave Laden Director
Cut & Run Editing House
Lucas Eskin Editor
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