Humble Signs Director Luigi Pane

Adland: 

Integrated content studio Humble welcomes award-winning director and video artist Luigi Pane to its roster for U.S. representation.

The Italian director’s work is characterised by a sensual fusion of auto, fashion, and beauty - drawing inspiration from art house films as well as classic live action style. He comes to Humble with a vast body of work consisting of commercials, original content, video installations, and short films highlighting a rigorously studied style all while maintaining a cutting edge visual perspective.

“We’re thrilled to welcome Luigi to the Humble family,” said Humble President/Owner Eric Berkowitz. “Everything from cars, to fashion, to avant-garde storytelling - this man brings the heat in true Italian form.”

Born in Naples, the young artist moved to Milan to study design at the Politecnico di Milano. At the onset of his career, the director hit the ground running - collaborating with brands like Dolce & Gabbana, Diesel, Pirelli, Ray-Ban, and Persol and quickly gaining widespread recognition for his work.

Pane received an Epica d’Or at the Epica Awards for his work on a short film for Diesel “Explorers of the Past and Future” in 2008, Special Prize at the Milan International Film Festival for his architectural mapping project "Building Urban Motion," and Special Recognition at the London International Awards and PIVI awards for his collaboration with artist Franky B aka Cryptic Monkey on the surreal music video "Vesuvius Bunks.”

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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