Almost 12 months after Compassion supporters persuaded MEPs to vote against caged rabbit farming, millions of rabbits are still suffering in filthy conditions. Rabbits need action now. Contact your Agricultural Minister>> https://t.co/yCaaDWJccF #EndTheCageAge #MondayMotivation pic.twitter.com/jnDIaqVw7g
— Compassion (@ciwf) February 26, 2018
Director Sam Cadman is an award-winning filmmaker and leader in the genre of experiential storytelling. His latest work, a social campaign for Compassion in World Farming (CIWF), is a powerful and deeply disturbing look at the EU practice of factory farming rabbits.
This campaign is definitely made for social. Oddly though, the choice of typeface and use of emoji somehow makes the message feel trite. I guess it's better than the usual heavy-handed approach that an organization like PETA would do, but I wonder if there isn't a happy medium somewhere.
Client: Compassion in World Farming
Director/Creative Director: Sam Cadman
Prod Co.: Red & White Productions & Rogue Films
Producer: Sam Cadman/Dominic Stoppani
Editor: Dominic Stoppani