Booking.com "Wing it" (20150 :30 (The Netherlands)

Booking.com invites you to wing it this summer. And use instagram. Lots of filters. And a drum solo, too. Where they lose me is "Wing everything. Except your vacation." If you go to Booking.com you can see all the images from the spot in all their instagram glory, and of course, submit your own. Wing it. Except when it comes to UGC.

BOOKING.COM
Chief Marketing Officer Pepijn Rijvers
Head of Brand Manuel Douchez
Brand Communications Director Andrew Smith
Brand Specialist Robert Schreuders
Media Planning Director Anoeska van Leeuwen
Media Planner Kelly Lee
Head of Social Media Julian Poole

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath & Eric Quennoy
Creative Director Genevieve Hoey & Sean Condon
Art Director Jeffrey Lam
Copywriter Jake Barnes
Head of Broadcast Production Joe Togneri
Director of Interactive Production Kelsie Van Deman
Director of Interactive Production Kelsie Van Deman
Broadcast Producer Eleni Karathanasi
Interactive Producer Matthew Ravenhall
Strategic Planner Emma Wiseman
Communications Planner Josh Chang
Group Account Director Jordi Pont
Account Director Aitziber Izurrategui
Account Manager Caroline-Melody Meyer
Art Buyer Stacey Prudden / Maud Klarenbeek
Head of Design Joe Burrin
Designer Thomas Payne
Retoucher Dario Fusnecher
Project Manager Stacey Prudden / Jackie Barbour
Business Affairs Kacey Kelley

FILM PRODUCTION
PRODUCTION COMPANY W+K AMSTERDAM + BRENNINKMEIJER & ISAACS
Director / Director of Photography Quentin van den Bossche
Producer Eleni Karathanasi + Brenninkmeijer & Isaacs
EDITING COMPANY W+K AMSTERDAM
Editor Quentin van den Bossche

AUDIO POST WAVE Amsterdam
Sound Designer/Mixer
Studio Producers Randall Macdonald
Mirjam Gevers / Ben Tomlin
MUSIC TuneCore, Inc.
Artist / Title Michael Silverman, Robert Silverman / Hip Hop Jazz Drum Solo

POST PRODUCTION MPC AMSTERDAM
Flame Dirk Riesenfeld
Telecine Matthieu Toullet
Producer Gwenn Hardouin / Edwin Elkington

SOCIAL ACTIVATION
COMPANY AKQA LONDON
Client Partner Dan Pankraz
Group Creative Director Ian Wharton
Associate Creative Director Tim Baggott
Copywriter Ollie Rogers
Account Director James Annis
Associate Program Director Sebastian Sokol
Senior Strategic Planner Charles Morgan
Social Strategist Farah Dib
Head of Film Quiche Campbell

Anonymous's picture
Will Deans's picture

I actually really like this, wrote a wee article on it: http://idleadvertising.blogspot.co.uk/2015/07/i-want-to-go-on-holiday-an...

I just think it's a great expression of that desire to take time out once in a while and wing it while travelling - all in the knowledge that you have at your fingertips a way to get a place to stay, wherever you go.

Stuart C Armor's picture

I thought for sure that the drum solo was done by Buddy Rich!!! Great change from the NORM!!!