For a while, Big Data could afford to turn a deaf ear to content creators, and the reason why was simple. No one wanted to speak out about unfair treatment at the hands of Big Tech because they feared receiving the same backlash that Lars Ulrich said. Thankfully, some artists realized, what Lars Ulrich said was, however non-finessed in word choice-- correct. Also it is important to note that it was fifteen years ago.
The Guardian spells out doom. Zuckerberg is King, even if I didn't vote for him. In "Why Facebook's new Open Graph makes us all part of the web underclass" Adrian Short even pulls out the old 'if you're not paying for it, you are the product', a cliché I am also guilty of using when hating on Facebook. He dubs the phenomena of 'if you're not on Facebook you're not on the web' to antisocial networking.
Motley Fool informs us that NBC is trying "speed ads" this week on its USA Network. The experiement consists of a one minute commercial ad block with 2 :30 spots which so far Walgreen and Allstate have signed up for. The rest of the commerical breaks will be their usual 2-4 minutes in length. Here's a great point by the writer of the article:
On the other hand, I can't see just how effective this experiment might be. First off, there's the sheer fact that it lasts for only five days, during one program, which wasn't identified. If the experiment is deemed a success from this small piece of data and the practice becomes more widespread, I can imagine a few things that might infuriate viewers still more -- if the commercial breaks are shorter but more frequent, for example. As a Foolish colleague of mine commented earlier, the frequency of commercial breaks is already enough to make a lot of us feel just a bit ADD. Breaking up the story too many times for quickie breaks might rile up even more of the self-righteous indignation that many viewers already feel.