In a CNBC article entitled "Companies woo the weed crowd with artful, edgy ads" is trying to make this huge connection between the legalization of marijuana in Washington and Colorado, and a spate of ads featuring stoner humor, and "code words." S
Take this with a grain of salt of course, because the study was done by an in-market research firm who are you know, trying to sell their services, but according to this article on Communicus, Only 1 In 5 Super Bowl Ads Actually Sells Products.
As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.
Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.
Really important update:
"A representative for the Beastie Boys explained to Huffpo: "There was no complaint filed, no demand letter (no demand, for that matter) when sued Beastie Boys."
We suspected as much when there was no letter or complaint attached to the preemptive lawsuit filed by Goldieblox that we linked in the article. This has been a lesson in earned media skillfully arranged.
It’s not one of those listcicle articles. I’m fed up with this kind of wisdom-on-a–paper-napkin crap. You kids need real sustenance, not advertising applesauce. You're gonna chew, and you're gonna like it.
If I had a nickel for every article with titles like the one above that I've seen posted recently by friends and strangers alike on various social media channels, I'd have enough to make up for the raises I didn't get in my past jobs.