Creatives in advertising agencies fall into 7 categories. We know who you are. Do you?
You have worked in the same agency for 8 years. You remember the good old days, when clients actually bought your work. You occasionally get to produce a campaign of in-store shelf wobblers for dishwasher detergent. You have work in your book for a beer campaign from 4 and a half years ago that won you a pewter tankard award from Brewer's Monthly magazine. You sweat cynicism. You wear permanent 'shit happens' sucked-in lips. Your eyes are glazed over due to excessive confidence-crises.