Opinion editorials on advertising and business

“Mr. Clean represents patriarchy from some disgusting bygone day.”

“In a horrible fat-shaming society like America, Kool-Aid’s mascot is body positive. And it’s about time.”

Going ‘undigital’ sucks. It leaves you disconnected from the people you love and from innovative services that – while may not revolutionise your life on a daily basis – make things consistently better, adding convenience and facilitating fun.

Last month, after six months of hard work and multiple presentations with the client, and endless production and post-production nightmares, our "film," went live on youtube and racked up eight million views in a week. The following week added an extra million.

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