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Remember back when KFed's Nationwide Super Bowl spot gathered disgruntled boos from the National Restaurant Association for portraying fast food work as "demeaning and unpleasant"?

Well now, McDonald's is following that idea. They are now seeking to remove McJob from the English language and dictionaries.

From the point of view of the fast-food proletariat, the reason for the McLanguage offensive is clear: The word McJob, as the OED definition makes clear, is "depreciative." It goes on to define the term as: "An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector." It found its way into the dictionary in March 2001, 15 years after it was apparently coined by the Washington Post.

"Dictionaries are supposed to be paragons of accuracy. And it this case, they got it completely wrong," Walt Riker, a Mickey D's McSpokesman complained to the Associated Press. "It's a complete disservice and incredibly demeaning to a terrific work force and a company that's been a jobs and opportunity machine for 50 years."

The company says it will kick off its campaign in May in an attempt to change the "out-of-date" definition, as McDonald's spokeswoman Amanda Pierce called the McJob entry. But the hamburger giant may have to break out some special sauce for the effort. In 2003, the Merriam-Webster dictionary -- which defines McJob as "a low-paying job that required little skill and provides little opportunity of advancement" -- elected not to remove the word, despite McPressure.

(hat tip Texturl)

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