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YouthAids - Kama Sutra (2006) Poster (USA)

Cliff Freeman & Partners created this wildposting and college distrubuted poster for YouthAIDS to create awareness among college students that AIDS is still out there and it still kills.

Credits:
Agency: Cliff Freeman & Partners, N.Y.
Executive Creative Director: Arthur Bijur
Associate Creative Director: Brad Emmett, Lee Seidenberg
Copywriter: Jason Hoff, James Maravetz
Art Director: Sherrod Melvin
Designer: Rob Seale, Sterling Mclaughlin

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Re: YouthAids - Kama Sutra (2006) Poster (USA)

Now that's what you call Positioning! Don't know whether it's gonna stop people having unprotected sex though. But it's still cute.

Re: YouthAids - Kama Sutra (2006) Poster (USA)

Perfect for the target.