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Hell hath no fury, like a media-woman scorned

Submitted by Dabitch on Tue, 07/18/2006 - 22:14.
in

Oh Dear. If you are married to a woman who works in media buying, keep your pants zipped seems to be the moral of this little story where 'spurned wife' buys big billboard "Hi Steven, do I have your attention now?"
The billboard was bought by "That girl Emily" who started a blog...only days before discovering her husband was cheating on her. Hmm. With the best friend who suggested she'd blog. Hmmm!
This smells like viral campaign to me. Maybe its even an Washington Mutual ad for chequing accounts, since the billboard has that p.s. I paid for this billboard using money from OUR joint bank account. Cute. Or its for some movie.
So there's one billboard in New York and one in L.A. on Sunset blvd. Yeah, starting to stink like a viral now innit?
Even Gawker reckons: Spurned Wife More Likely 26-Year-Old Hipster Ad Twat Who Thinks He's Just So Clever. If we all can be bothered to still be curious who is behind this, it won't have failed as a campaign, someone email us when you figure it out, I'm busy napping. ;)

Update Someone sent us this photo proving that there are least three poster sites with this message. This one is on the I-95 North near Jerome Avenue in the Bronx, NY.

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Submitted by Dabitch on Tue, 07/18/2006 - 22:47.

ok, that exaplains why Emily has posted in so many forums. ThatgirlEmily has posted comments about her life on many girltalk/relationship forums. Icky!

Submitted by caffeinegoddess on Tue, 07/18/2006 - 22:20.

Gawker has an updated post here where they claim a source has passed this along: "it's a promo for a show on Court TV. They approached a few writers to do this character Emily for a few weeks, then to do the viral marketing thing to hook people."

Submitted by Dabitch on Wed, 07/19/2006 - 09:55.

The folks at Metafilter are busy snarking about this campaign and viral ads in general. There yeti posts here, has found this comment from "Emily" at forkintheroad

Glad to know you're alright. I just recently started reading your blog. And I just recently found out about my husband's affair. I almost wish a car would just hit me. Well, I know that's a little dramatic but I need something to make me forget about my world crashing in front of me.
http://thatgirlemily.blogspot.com/

Now, its the fact that they're activly spamming forums and comment spamming popular blogs to draw attention to this that really bugs me. A little too closely related to the (anonymous) tosser who uses a script on this site to link his umpteen pharma-pages at blogspot. Both use blogspot, both comment only to spread their own link(s).

The fact that both pharma-spammers and viral marketers choose blogger as their bloghost tarnishes the blogger-brand.

And on a related note, there's talk in the Wikipedia about word of mouth marketing - should it have it's own page? Should it be the umbrella term with "viral" under it (uh, no.). Should it merge with word-of-mouse? Anyone interested throw your two cents in.

Submitted by Dabitch on Wed, 07/19/2006 - 10:20.

PS - this thing has also been "Dugg" twice:
Emily is angry with Steve ouch and Husband cheat on wife, wife makes billboard confronting him.

Submitted by Dabitch on Fri, 07/21/2006 - 22:22.

the New York posts calls it: VIRAL, BUT NOT INFECTIOUS

Do I have your attention now? I know all about your bogus billboard and your fake blog, you dirty, sneaky, immoral, unfaithful, poorly endowed slimeball. Everything's been documented online.

Submitted by caffeinegoddess on Sat, 07/22/2006 - 16:05.

Gawker claims it's for Court TV's "Parco P.I."